PHOTO BOOTH MARKETING ACADEMY
Photo Booth Marketing Academy is an online marketing course, developed by PR & Marketing professional Ursula Murphy; a photo booth owner with a successful hire business, with in excess of 10 products, 500 events every year and 16 years global marketing experience.
PBM aims to work collectively with owners globally to teach them how to professionally market their business, and ultimately grow our industry.
Course Information
Each month we will work together to learn the practicial know how and develop your marketing strategy.
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The Intro- The Basic Principles of Marketing
- The Marketing Mix – product, price, place and promotion
- Identifying your audience
- What problem do you solve for a customer?
- Generating leads
- Building relationships
- Reviewing and evaluating your marketing efforts
Module 1: The Importance of Brand Positioning- PR Essentials
- What is PR
- Finding your voice: how to write a press release
- Media Relations: how to engage media and influencers
- Promoting your brand: 5 PR tools to promote your business
- Creating a 6-month PR strategy
Module 2: Digital Marketing
- Content marketing
- Websites
- Influencer marketing
- Email marketing
- SMS & What’s App Marketing
- Creating a 6-month marketing strategy
Module 3: Facebook Marketing Essentials
- Facebook set up for business
- Growing your audience
- Engaging your audience
- Advertising
- Chat Bots
- Creating a 6-month Facebook content strategy
Module 4: Using Instagram to grow your brand
- Instagram set up for business
- Growing your audience
- Engaging your audience
- Influencer Marketing
- Advertising
- Creating a 6-month Instagram content strategy
Module 5: LinkedIn for business
- Prepping your profile
- How to creative an effective business page
- Defining your audience
- Optimize Your Company Page for Search
- Engaging content for your company page
- LinkedIn Advertising
Module 6: Getting to know Google
- Setting Up Google My Business
- How to use Google my business to attract new customers
- Google Ads
- Basic SEO: what Google wants you to know
The Course
PBM Academy Course
Initial enrollment into our online Photobooth marketing course
Also included, a 12 month Facebook content plan worth $1,000
