Meet the boother
It’s been Justin’s goal to grow BoothMeUp LV into a futuristic photo booth company that offered premium level experiences which were memorable by the unique name alone.
Things started back around 2019 when he was introduced to a mirror at a wedding show and thought it was the coolest thing to start a business with. He already did photography back then as a hobby and since that market is so saturated, he figured photo booth rentals would be a quick and easy sell.
Fast forward to Nov 2021, he lucked up on the opportunity of acquiring Red Carpet Robot from its previous owners in his hometown, Houston, TX. From then, he’s been gifted with the opportunity to stand out and unlock his full potential; he didn’t even know he had.
“I’m not the most successful, but I’ve gained a wealth of knowledge that I now enjoy passing along to others while also learning how to actually run a business”
Name: Justin McZeal
Business Name: BoothMeUp Las Vegas & Red Carpet Robot
How long have you been in business? 3.5 years
What is your favourite booth? Red Carpet Robot aka Glambot. Who doesn’t love the latest and greatest that they see on television?
What is your favourite software? I’m picky, so there isn’t just one favourite for me. For DSLR, it’s DSLRBooth. Dzentech for 360 and Red Carpet Robot (for now). Snappic everything else, soon to be for 360 and already for iPad w/DSLR. Whenever DSLRbooth releases their Glambot app, they will likely be my go-to for the Red Carpet Robot, if not Snappic.
Tell us about the best event you ever did?
My best event would actually turn out to be the “worst” event. Worst because it was four activations at once, at a time where sharing video was dependent on Wi-Fi or internet speeds, it was a disaster.
It was an immersive experience for a room full of destination management companies. The activations I ran were the Red Carpet Robot, Laser Boomerangs/Photos, Neon Cinematic Shorts, and SpotMyPhotos. Everything here was at its infancy with no in-depth testing, just run and go. For the most part, people enjoyed it with no real complaint, they didn’t even know we were pulling off activations out our ass that we briefly prepared for but didn’t work out all the possible kinks. I ran around to each station troubleshooting sharing issues but, in the end, we actually pulled it off.
Your 3 Tips for success in the photo booth industry:
#1 Don’t copy what others do, just think outside the box to stand out and make it better than everyone else.
I love to look at the work from leaders in our industry to get a sense of the clues they leave behind towards their success. I would never just straight up copy their work though. Since I’m not that creative of a person, sometimes I need that baseline to start determining what I’m capable of delivering outside normal expectations. In return, I like to share some of my accomplished activations with others so they can start to do the same, it’s the gift that keeps on giving.
#2 Market the experience, never the equipment/hardware
It took me a while to understand that selling just a DSLR booth or a Selfie Station doesn’t exactly entice customers. Some may not even know what these terms are because they’ve never used one before. Over time, I’m starting to notice that selling what I’m capable of delivering with the hardware I have is wayyyy more important than marketing a camera booth that can send text and email.
#3 Charge your worth, limit the business of doing hourly pricing
Pricing is the scariest subject for any photo boother to deal with, even if you are popular and successful. It’s now your job to justify why you are worth so much money compared to a budget operator delivering a fraction of your cost. We need to make customers understand that we are giving them way more value than what they are actually paying for. It’s like we’re giving away our time for free and who really likes to donate their precious time?