How to Get the Best Out Of Wedding Expos
Wedding expos give consumers an excellent chance to research and find the best vendors. Instead of hitting the search engines, waiting for a response on the packages offered, or for answers to their burning questions, they can walk around the packed expo’s, interact with vendors, get some brochures, and receive immediate responses.
As a vendor, this is an opportunity to reach out to more qualified leads. So, what do you need to do to effectively promote your photo booth business and services and turn the wedding expos into a valuable marketing tool? Here are a few pointers to set you on the right path.
1.
Pre-promote
Pre-marketing it across all your social media platforms is necessary as you prepare for the wedding expo. More users will interact with the campaign, which can drive them to the expo or share with others in their network who might be interested. Building anticipation works; it lures more eyeballs and traffic to your business. Make the campaigns as enticing as possible, including hacks such as running a competition where they win tickets to the expo or rewards can be collected during the expo. Just ensure you offer valuable rewards worth the time the visitor takes to visit your display.
You visited and mapped the venue layout, but are you ready to set up your display? Waiting till the last minute is a common pitfall you should strive to avoid. Ensuring everything is in place a day before the expo alleviates considerable stress. It makes it easier to cruise over the event and get the most out of it since you’ll have everything you need and are in great shape. You won’t have to wake up earlier than usual, which might make daytime sleepiness the order of the day, meaning you’ll be cranky and hardly engage in productive conversation with the attendees you should be converting into active customers.
- Set up and test run your equipment
- Have everything you need for your stand
- All marketing collateral prepped and ready
- Staff organised and briefed
2.
Proper preparations
2.
Proper preparations
You visited and mapped the venue layout, but are you ready to set up your display? Waiting till the last minute is a common pitfall you should strive to avoid. Ensuring everything is in place a day before the expo alleviates considerable stress. It makes it easier to cruise over the event and get the most out of it since you’ll have everything you need and are in great shape. You won’t have to wake up earlier than usual, which might make daytime sleepiness the order of the day, meaning you’ll be cranky and hardly engage in productive conversation with the attendees you should be converting into active customers.
- Set up and test run your equipment
- Have everything you need for your stand
- All marketing collateral prepped and ready
- Staff organised and briefed
3.
Look the part
Have you checked out resources on how to exhibit at wedding expos? Among the easily overlooked aspects is your appearance. You should look nice and approachable; a branded uniform is a great option. Also, observe your manners; you don’t want to smile so hard that the approaching attendees feel pressured to check out your booth. Relax, and stay calm. Besides your looks, you should also create a warm and friendly environment. You don’t want to choke the attendees with a strong garlic smell from your mouth as you make a conversation or strong perfume. Dress the part, and ensure you are fresh to facilitate smooth interactions.
You need to be on, you’re A game to succeed at wedding expos. Besides talking to the attendees and passing freebies, fliers, cards, and other marketing materials, it helps if you network with other vendors. Talking to others, especially competitors, might feel like a waste of your valuable time as you strive to focus more on winning customers. Nonetheless, networking helps you learn more and even make connections that can win you more business. For instance, you might strike a healthy business relationship that could see you receiving referrals for a service you offer, but a competitor doesn’t, or they are overloaded and ask you for a “helping” hand.
4.
Get around
4.
Get around
You need to be on, you’re A game to succeed at wedding expos. Besides talking to the attendees and passing freebies, fliers, cards, and other marketing materials, it helps if you network with other vendors. Talking to others, especially competitors, might feel like a waste of your valuable time as you strive to focus more on winning customers. Nonetheless, networking helps you learn more and even make connections that can win you more business. For instance, you might strike a healthy business relationship that could see you receiving referrals for a service you offer, but a competitor doesn’t, or they are overloaded and ask you for a “helping” hand.
5.
Data collection
You’ve planned everything to the last detail, but do you have a way to collect data? Having a creative plan to capture the attendees’ attention and direct them to your booth is only half the work and many can capture data for you. Then you just need to have an effective plan to capture their contact details and more information that can help you do some follow-ups before the leads go cold.
Whether it is your first or 100th time doing wedding expos, you need the right strategy to realize favorable results. The learning process doesn’t stop, which you can supercharge by checking out upcoming photo booth conferences. Attending the conferences provides a chance to mingle with industry leaders, learn more about the tips and tricks that helped them get to where they are, and discover more that can improve your wedding expo endeavors and beyond.
