If you don’t know Ryan, where have you been the last decade? He is the creative genius behind the podcast Super Boothers. He is the events king from URBNevents, where they work with clients on a national scale. Ryan has been working with clients and sharing his expertise, while learning and growing with boothers for over the last 15 years. Photo Booth Marketing caught up with him recently to pick his brain a little and give you an insight into his success.

There definitely have been some really amazing events I’ve been a part of. There have been events with large amounts of people, high profile people, and really amazing budgets. After a while they all start to blur together.

Of late, the best event I think I’ve done, is one of the more recent ones. It was a large racing event and we did which included a 360-video booth, Mosaic Wall, and a ring light with GIFs.

There was really nothing special about the event itself. All of the work was pretty standard, but the reason why I feel it’s the best event is because the event went flawlessly. My team was infallible. Every single thing was perfection. We didn’t have one single malfunction with any of the equipment either. Everyone on my team knew exactly what their job was and each guest that participated in one of our activations all had stellar experiences. I feel it was such a perfect few days, and a perfect event.

Focus on your craft

Study, watch YouTubes, read books, listen to podcasts, and never stop learning. The more you know, the more it’s going to come in handy whenever you least expect it. If you’re aware of ways to accomplish things, you’ll be prepared whenever a client asks for it on the spot.

Take care of the people that take care of you

When building your team, make sure they
are they are investing in themselves just as much as they are investing in you. Don’t
focus on the customer experience — If your team is knowledgeable, happy, and
empowered the customer service will take care of itself. Always focus on employee
continuing education, people love growing and becoming more experienced.

Spend money

Don’t ever cheap out on equipment. If you have very little money, focus on one thing and perfect that. There’s no need to do 5 things just okay, when you can do one thing exceptionally. If you invest in quality equipment, you won’t have to worry about breakdowns or something being faulty. If you purchase fantastic equipment,
you absolutely can command a higher price point.