PBX Europe Returns to Amsterdam in 2026
Peter Holding
Peter Holding co-organiser of PBX Europe, said the response to the show confirmed the appetite for a European platform built specifically for this community.
“The response to last year’s event exceeded all expectations. The energy on the show floor, the quality of exhibitors, and the enthusiasm from attendees made it clear that Europe needed a dedicated event of this scale. For 2026, we’re raising the bar again.”
Returning to Amsterdam allows the event to build on strong foundations. The city’s international accessibility and reputation as a business and technology hub made it a natural home for the show’s European expansion.
Steve Honeyball
Steve Honeyball co-organiser, believes the location plays a key role in the event’s continued growth.
“Amsterdam proved to be the perfect host city. It’s accessible, vibrant, and international, exactly what our community represents. We’re expanding the show footprint and delivering even more value for exhibitors and visitors alike.”
The 2026 edition will be hosted in a new venue Sugar Factory, Amsterdam and feature an expanded exhibition floor, increased international exhibitor participation, and a broader education programme designed to help businesses scale in a competitive and evolving marketplace. Live demonstrations, product launches and hands on workshops will again form a central part of the experience, ensuring attendees leave not only inspired but equipped with practical strategies and new partnerships.
Rob Savickis
Rob Savickis, co-organiser of PBX Europe, sees the show as more than a trade exhibition.
“PBX Europe isn’t just a trade show, it’s a catalyst for growth. We’re creating an environment where businesses connect, partnerships form, and innovation thrives. 2026 will be our most dynamic edition yet.”
As the European extension of the globally recognised Photo Booth Expo brand, PBX Europe continues to strengthen ties between European operators and the wider international industry. With early interest from exhibitors already strong, organisers anticipate the 2026 show will surpass its previous footprint and sell out well in advance
PBX Europe will take place on 27th & 28th September 2026, SugarFactory, Amsterdam. For updates and early registration information, visit photoboothexpo.eu.
